Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...

Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy – not just as an inexpensive way to...

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...

So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...

What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...

Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...

Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do...

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...

So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...

A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...

This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...