A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Jan 3, 2011
The End of Radio’s Zero-Sum Game
Years ago, I invited author and technology guru Guy Kawasaki to speak before a group of broadcasters. The heart of his message was this...
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mramsey1
Nov 14, 2010
How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
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mramsey1
Nov 2, 2010
The NAB doesn’t seem to understand Radio’s Future
Sometimes the NAB doesn’t understand the future of its own industry. I’m referring to one point written by NAB to Radio Ink and following...
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mramsey1
Oct 25, 2010
Radio is about to Make a Very Bad Bet
Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and...
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mramsey1
Oct 12, 2010
Is a Smoother Arbitron a Truer One?
From Inside Radio: Look for less ratings bounce as Arbitron implements new panelist expiration rules. Under existing rules, almost 20% of...
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mramsey1
Aug 18, 2010
Shocker: PPM is Not 100% Accurate!
A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...
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mramsey1
Aug 15, 2010
The Truth about Eroding Radio Listening
Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...
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mramsey1
Jul 22, 2010
Ten Steps to Grow your Audience
1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a...
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mramsey1
Jul 9, 2010
Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
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mramsey1
Jun 12, 2010
Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
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mramsey1
Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
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mramsey1
May 28, 2010
Are Ratings Killing Radio?
We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...
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mramsey1
Apr 20, 2010
A Fresh Look: How Radio can “Seduce PPM”
The last time I posted this presentation in this blog it was three years ago and almost no radio station was impacted by PPM. My, how...
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mramsey1
Dec 11, 2009
It’s Time to Focus on “Tune-In”
Today Inside Radio reports that after crunching the numbers from PPM, Arbitron has determined that more breaks per hour turn listeners...
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mramsey1
Nov 30, 2009
Here comes the Post-Arbitron World
This is a true story. It's about a sales manager for a good-sized market cluster in a good-sized market. It's about the new station that...
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mramsey1
Oct 11, 2009
Goodbye Arbitron, Hello Consumer Connections
In MediaPost, Diane Mermigas outlines five factors that will determine future ad spends. Among those five is this: 2. The absence of an...
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mramsey1
Sep 27, 2009
Should Radio drop Arbitron?
I was on a great panel on Friday at the NAB Radio Show in Philadelphia. Alongside me, the panel featured the fantabulous likes of Bill...
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mramsey1
Sep 10, 2009
PPM and the New iPod Nano
As more of the Internet becomes mobile (and you can count on that) more of the "radio listening" will invariably follow. If that...
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