PPM: If You Can’t Remember Listening, What’s the Point?
Recent research reported that some fraction of radio PPM listeners are listening to some of their stations so passively they don't even...
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mramsey1
Jul 6, 2009
A Disclaimer is Worth a Thousand Rating Points
This picture – from Arbitron's own PPM reporting tool (in an MRC-approved market) speaks volumes. To be fair, no "estimate" is precisely...
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mramsey1
Jun 18, 2009
A walk through the Nielsen Radio Ratings Diary
Have you thumbed through a Nielsen Radio Ratings Diary? I hadn't. Until now. This future looks a lot like the past, but with stickers.
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mramsey1
Nov 18, 2008
Nielsen vs. Arbitron: And the match goes to…
So let me get this straight…. Nielsen will compete against Arbitron in 50 or so smaller and medium markets and will do so with...
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mramsey1
Oct 9, 2008
The Granular Dangers of PPM
While I think our industry is wrong to legislate against Arbitron and invite the Feds into our internal squabbles with PPM, there’s no...
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mramsey1
Oct 6, 2008
The War against PPM is a Big Mistake
From Inside Radio: Taking a page from Cold War generals’ playbook, Arbitron launched a pre-emptive strike Monday aimed at attempts to...
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mramsey1
Sep 9, 2008
Law & Order: PPM
From Radio & Records: New York AG Investigates PPM New York attorney general Andrew Cuomo has initiated an investigation into Arbitron’s...
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mramsey1
Jun 8, 2008
How to interpret your ratings
Three-quarters of the time a station has a ratings event that’s dramatically up – or dramatically down – they will tell you they have no...
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mramsey1
May 14, 2008
More than 1 out of 4 of your Listeners may be outside Arbitron’s reach
According to a study by the Centers for Disease Control and Prevention, 22.3 percent of U.S. households with both landline and cell...
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mramsey1
Apr 3, 2008
Rush Limbaugh “PPM DNA” shows that granular analysis can be a load of crap
Interesting analysis on Rush Limbaugh’s “PPM DNA” by the folks over at Coleman Research. But not necessarily interesting in the ways...
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mramsey1
Mar 9, 2008
The incredible dangers of “granular” ratings data
To be sure, this data has a role. But the zeal with which it’s being promoted and, I would argue, over-used is worse than bad for...
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mramsey1
Feb 6, 2008
Radio Next Week – Arbitron rethinks PPM
What your product does is almost as important as what you call it. [Don’t see the video? Click the post title and stand back]
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mramsey1
Nov 27, 2007
Arbitron: Sympathy for the Devil
I have to admit, this is the first time I actually feel sorry for the folks at Arbitron. Here’s an NPR story (listen here) on Arbitron’s...
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mramsey1
Oct 23, 2007
Arbitron’s shaky take on satellite radio ratings
As I’ve noted before, Arbitron’s analysis of satellite radio ratings is hopelessly flawed due to methodological circumstances which make...
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mramsey1
Sep 17, 2007
The fallout from PPM – fewer stopsets per hour?
From Radio Business Report: CC Radio Houston Moving from 3 to 2 stopsets per hour? It’s all part of upping the numbers with PPM. We’re...
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mramsey1
Jun 10, 2007
PPM: Market for Awareness or Listenership?
As the PPM ratings world dawns, one of the sayings I’m hearing a lot nowadays is this one: “We used to market for awareness, but now we...
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mramsey1
Jun 1, 2007
Half the Ratings Story
From Inside Radio: Not all P1 listeners are created equal. Programmers have known this was more or less true for years — but using PPM...
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mramsey1
Oct 31, 2006
What Arbitron’s new “eDiary” means for your ratings
Says Arbitron: Based on its tests of the electronic diary, Arbitron expects that at least one out of every twenty survey participants...
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mramsey1
Oct 11, 2006
Arbitron Forest and Trees
To simplify, Arbitron says that roughly 92% of listeners listening to what precedes a commercial break stay with that station into the...
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mramsey1
Sep 25, 2006
What the new Arbitron rules mean to you
Arbitron rules, effective Fall 2006, and what they might mean to you: 1. Public and non-commercial radio stations will be included in...
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