“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
Sep 20, 2011
The Future of Radio is Between (or instead of) the Songs
What’s the future of radio? The answer is not “technology,” although that’s part of the answer. The answer is to leverage what can’t be...
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mramsey1
Sep 13, 2011
What you Stand for is Bigger than Radio
Recently, Malaysia’s BFM, a business radio station, interviewed me about developments in radio – what’s changed and what’s about to...
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mramsey1
Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
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mramsey1
Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
Aug 11, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1
Personality is central to radio’s advantage over other media now and into the future. So how can you find (and be) a better one? Those...
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mramsey1
Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
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mramsey1
Jul 31, 2011
Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
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mramsey1
Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
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mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
Jul 11, 2011
Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
Jul 6, 2011
Radio can be Better – Radio can be More
Anyone who is a “radio naysayer” is really telling radio “you can be more – you can be better.” And I think that’s a good thing. Watch...
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mramsey1
Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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mramsey1
Jun 27, 2011
Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
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mramsey1
Jun 21, 2011
The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
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mramsey1
Jun 14, 2011
Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
May 10, 2011
From Radio Promotion to Talk of the Town
When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...
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mramsey1
May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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