Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
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mramsey1
Apr 7, 2011
Your Radio Station is Not Different Enough
There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in...
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mramsey1
Mar 29, 2011
5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
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mramsey1
Mar 22, 2011
The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
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mramsey1
Mar 16, 2011
How to Transform your Morning Show into Superstars
Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there?...
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mramsey1
Mar 8, 2011
Guy Kawasaki knows how to make Radio Enchanting
Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time...
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mramsey1
Mar 1, 2011
Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
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mramsey1
Feb 28, 2011
Tell to Win: Peter Guber on Story and Radio
Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films...
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mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
Feb 14, 2011
The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
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mramsey1
Jan 25, 2011
How to Create Killer Content Online
Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
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mramsey1
Jan 23, 2011
Be Like Heidi and Frank – (Radio and) Internet Stars
Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How’s that working for them?...
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mramsey1
Jan 22, 2011
What Broadcasters can learn about Culture from Zappos
Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Jan 17, 2011
Trends for Radio in 2011 – Talking with Jim Kerr
Triton Media’s Jim Kerr peers into the crystal ball to anticipate what is ahead for radio in 2011. Jim is VP Strategy for Triton, and so...
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mramsey1
Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 2)
This is part two of my two-part conversation with Pandora CEO Joe Kennedy (you can find part one here). By far the best known player in...
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mramsey1
Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)
The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million...
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mramsey1
Dec 12, 2010
The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
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mramsey1
Dec 6, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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