Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
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mramsey1
Nov 14, 2010
How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
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mramsey1
Nov 11, 2010
7 Ways the Average Broadcaster is like “The Walking Dead”
There’s a lot to learn from a zombie. And even more to learn from a hit TV series on AMC which is all about survival in a world full of...
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mramsey1
Nov 9, 2010
Key Lessons from Online Radio Abroad
Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more...
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mramsey1
Nov 7, 2010
The Return of Horror Radio
Once upon a time, things that go bump in the night went bump in the night on the radio. Everything old is new again, particularly when...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
Oct 20, 2010
“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
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mramsey1
Oct 17, 2010
The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
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mramsey1
Oct 5, 2010
Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
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mramsey1
Sep 27, 2010
How to be “Different” – Part 1
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...
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mramsey1
Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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mramsey1
Sep 19, 2010
Slacker adds On-Demand Features
In part one we discussed the future of online radio – especially the shape online radio will take in your automobiles. Here we complete...
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mramsey1
Sep 12, 2010
The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
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mramsey1
Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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mramsey1
Sep 7, 2010
Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
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mramsey1
Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
Sep 1, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...
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mramsey1
Aug 30, 2010
6 Steps to Dramatically Improve and Profit from Online Radio
This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio....
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