Social Media for Radio the Sharktopus Way
Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And...
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mramsey1
Aug 5, 2010
Uncovering Glenn Beck’s Digital Secrets
At the heart of Glenn Beck’s digital strategy are his Insider member platforms. Exclusive content – by subscription. And it’s working. I...
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mramsey1
Aug 3, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
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mramsey1
Aug 1, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted...
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mramsey1
Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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mramsey1
Jul 21, 2010
The Zen of Social Media for Radio
She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social...
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mramsey1
Jul 19, 2010
Radio is about Bringing People Together
Here’s another highlight from my recent presentation at Radio Ink’s Convergence conference. In this tidbit I take on the notion that...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 1
Chris Brogan doesn’t do a lot of interviews, and it’s because he is in such strong demand. Chris is a well-known name in digital media...
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mramsey1
Jul 14, 2010
How Change will Transform Media
But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...
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mramsey1
Jun 28, 2010
How to become a Social Media Magnet
Richard Laermer is a social media powerhouse. Whether it’s regarding his best-selling books (including Punk Marketing: Get Off Your Ass...
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mramsey1
Jun 14, 2010
Let’s Cut the Crap: Radio starts with People and Content
If you've been waiting for a major broadcaster to say what everyone in any wing of the entertainment industry knows – that entertainment...
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mramsey1
Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
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mramsey1
May 20, 2010
What IS “Radio” in 2010? (Hint: Move the Frame)
Those of you who are thoughtful about radio's future and its many opportunities in a digital world will appreciate this video – it's a...
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mramsey1
May 18, 2010
A Lesson in “Delivering Happiness” from Zappos
Tony Hsieh is the CEO of the terrifically successful online shoe and clothing store Zappos. He’s also the author of a brand new book...
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mramsey1
May 11, 2010
Adam Carolla’s Guide to Podcasting Success – Part 2: The Money
This is Part 2 of my conversation with podcaster extraordinaire Adam Carolla. Yesterday we covered Part 1 – The Fame. Today we have part...
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mramsey1
May 6, 2010
Bob Garfield to Radio: “You’re all F**ked”
Does radio want a makeover by an authority who tells us we're ugly? An authority who works on the radio, yet? If the makeover works,...
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mramsey1
Apr 28, 2010
How to Create a Great Brand Name
"What's a good name for my new AC station?" That's the wrong question. And it is likely to yield a less than optimal answer. So what are...
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mramsey1
Mar 27, 2010
A New – and Easier – Way to Take your Station’s Content Mobile
When is an app more than an app? When it's a platform. And especially when it's a "dynamically brandable" platform. Larry Leung is the...
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