Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...

Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...

Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...

In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...

Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives?...

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...

“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...

There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...

Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...

When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...

If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...

This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...

The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...