How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
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mramsey1
Aug 30, 2015
And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
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mramsey1
Dec 16, 2014
Your Radio Brand Should Have What Nobu’s Having
Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
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mramsey1
Oct 17, 2014
Is There Love in your Audio Brand?
In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...
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mramsey1
Oct 6, 2014
Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
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mramsey1
Jul 8, 2014
You Will Probably Do the Opposite of This
Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives?...
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mramsey1
May 13, 2014
The “Eventizing” of Radio
Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
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mramsey1
May 5, 2014
Does your Radio Positioning Suck?
“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
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mramsey1
Apr 30, 2014
6 Lessons for Radio from Game of Thrones
There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
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mramsey1
Sep 14, 2013
What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
Jul 30, 2013
Lessons for Radio from a World-Class Brand: The San Diego Zoo
What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
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mramsey1
Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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mramsey1
May 30, 2013
How can Radio be Extraordinary?
If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
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mramsey1
May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
Feb 1, 2013
Radio: Is Anybody in Charge of your Fans?
It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...
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mramsey1
Jan 14, 2013
Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
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mramsey1
Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
Jul 9, 2012
Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
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mramsey1
May 31, 2012
Seth Godin on the Evolution from Advertising to Marketing
The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
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