On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception...

Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...

It was the best ratings debut for a new series in the history of Animal Planet. And the name of the show was Hillbilly Handfishin’. In...

So the other day I was in Barnes & Noble for the first time in a long time.  What a revelation! Where are the DVD’s?!  Gone!  And the...

What is a “lifestyle brand”? A “lifestyle brand” is your radio brand.  Even if we too often perceive it as nothing more than a “playlist...

You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...

It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...

Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...

“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...

There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...

In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for?  Can you fit it into one...

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...

If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...

Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....

Tom Asacker is one of my favorite marketing change-makers.  He is a popular speaker around the world and works directly with the...

Recently I caught up with my friend Tom Asacker (who has a great new book coming out, by the way – more about Opportunity Screams in this...

Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...

From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...