Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
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mramsey1
Feb 7, 2012
Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
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mramsey1
Jan 18, 2012
How to Brand Like a Rock Star
Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
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mramsey1
Jan 15, 2012
The Power of a Title
It was the best ratings debut for a new series in the history of Animal Planet. And the name of the show was Hillbilly Handfishin’. In...
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mramsey1
Nov 15, 2011
What Makes Radio Matter
So the other day I was in Barnes & Noble for the first time in a long time. What a revelation! Where are the DVD’s?! Gone! And the...
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mramsey1
Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
Nov 2, 2011
9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
May 18, 2011
Radio: Be Like Mario
There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...
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mramsey1
May 15, 2011
What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...
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mramsey1
May 10, 2011
From Radio Promotion to Talk of the Town
When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...
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mramsey1
Nov 4, 2010
You’re in the Experience Business
If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Oct 14, 2010
Did you bake “Desire” into your Brand?
Recently I caught up with my friend Tom Asacker (who has a great new book coming out, by the way – more about Opportunity Screams in this...
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mramsey1
Sep 28, 2010
Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
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mramsey1
Sep 28, 2010
How to be “Different” – Part 2
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...
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mramsey1
Sep 4, 2010
A Facebook Promotion that’s actually about Ratings
From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...
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