Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
top of page
Search
mramsey1
Apr 6, 2014
Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
5 views0 comments
mramsey1
Mar 19, 2014
Is NextRadio Growing…or Sinking?
From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio...
17 views0 comments
mramsey1
Feb 3, 2014
It’s Time to Rethink Rewards Programs
The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential...
1 view0 comments
mramsey1
Jan 27, 2014
Stop Picking on Pandora, Radio
So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions –...
3 views0 comments
mramsey1
Jan 20, 2014
LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
1 view0 comments
mramsey1
Jan 9, 2014
5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make...
4 views0 comments
mramsey1
Dec 9, 2013
Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
3 views0 comments
mramsey1
Dec 3, 2013
How to “Rescue” Radio
How to “rescue” radio? Doc Searls has some ideas, and Doc’s a very smart man. He is, among other things, the co-author of the classic The...
2 views0 comments
mramsey1
Nov 12, 2013
Radio and the Future of Digital: 2013
Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are...
2 views0 comments
mramsey1
Sep 18, 2013
Personalization is Everything
“Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized...
0 views0 comments
mramsey1
Aug 26, 2013
Is Radio Serious about the Internet?
And I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer...
0 views0 comments
mramsey1
Aug 21, 2013
Newspaper Lessons in Transformation for Radio Broadcasters
Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of...
1 view0 comments
mramsey1
Jul 22, 2013
What Hollywood Knows that Radio Doesn’t
“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...
0 views0 comments
mramsey1
Jun 30, 2013
Things I Hate about Radio Station Websites
Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do...
5 views0 comments
mramsey1
Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
2 views0 comments
mramsey1
Mar 12, 2013
The Future of Radio is Visual
As media mix and match, as edges smudge and barriers topple, it’s inevitable that the original audio medium becomes enhanced with...
3 views0 comments
mramsey1
Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
2 views0 comments
mramsey1
Feb 19, 2013
How You – Behind that Radio Mic – Can Make Money Online
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
3 views0 comments
mramsey1
Feb 11, 2013
Is there a Business Model for Streaming?
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
3 views0 comments
bottom of page