How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
Nov 10, 2011
What’s Radio’s Future? That’s the Wrong Question
What’s going to happen to radio in the future? That’s what everybody wants to know, and it’s the wrong question. Here’s a better one:...
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mramsey1
Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
Oct 5, 2011
Glenn Beck on the Future of TV – and Radio
If there is no “radio,” there is only media. If there is no “television,” there is only media. And what drives each media brand is the...
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mramsey1
Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Aug 3, 2011
New Wi-Fi has a range of 62 miles. Yes, really.
Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could...
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mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
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mramsey1
Jul 31, 2011
Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
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mramsey1
Jul 20, 2011
Leave the Digital Strategy to Muggles
Recently, Roy Williams, the “Wizard of Ads,” had this to say in the print version of Radio Ink: I strongly believe radio should not look...
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mramsey1
Jul 12, 2011
Why Should I “Like” You on Facebook?
No, I don’t want you to tell me. I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am...
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mramsey1
Jun 27, 2011
Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
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mramsey1
Jun 14, 2011
Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
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mramsey1
Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
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mramsey1
Jun 6, 2011
Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
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mramsey1
Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
May 17, 2011
“Pandora is Not Radio,” says Radio Ink. Oh yes it is.
From Slacker’s Jonathan Sasse in the LA Times: “If you look at where broadcast radio is going, it looks like they’re trying to become...
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mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
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mramsey1
May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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