Everything you need to know about Apps – in one Infographic
Who’s using apps and how important are they to our lives? Those and pretty much every other question are answered in this infographic...
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mramsey1
Sep 22, 2010
Radio’s Personalization Revolution
What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes....
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mramsey1
Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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mramsey1
Sep 16, 2010
“It’s about Me”
Once upon a time media was something you consumed and somebody else owned, often because a license was granted to them. We talk a lot...
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mramsey1
Sep 15, 2010
Get Rid of your Station’s Website
I was searching for a station online the other day and I encountered a website so appallingly bad I braced myself in case this URL...
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mramsey1
Sep 14, 2010
The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
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mramsey1
Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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mramsey1
Sep 3, 2010
It’s not a Digital-or-Radio either-or thing. It’s Both.
Don’t take my word for it. Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all...
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mramsey1
Sep 1, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...
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mramsey1
Aug 26, 2010
Is the Web Dead?
I didn’t even know it had a headache. But so says WIRED magazine in its September cover story. Here’s the heart of their argument: Over...
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mramsey1
Aug 25, 2010
The Day After FM chips come to Mobile Phones…
What happens to your world if FM radio chips are installed on mobile phones? Not much, probably. But here are two unintended...
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mramsey1
Aug 25, 2010
Everything you Need to Know about FM Radio Chips in Mobile Phones and NextRadio
As the old saying goes, be careful what you wish for. Question: With FM on mobile phones I will no longer need to stream my content,...
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mramsey1
Aug 21, 2010
What “Content” should you have Online?
This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...
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mramsey1
Aug 21, 2010
Radio’s Online Content Crisis
“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...
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mramsey1
Aug 12, 2010
Advice to a Radio Copywriter
A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
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mramsey1
Aug 3, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
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mramsey1
Aug 3, 2010
Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
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mramsey1
Jul 29, 2010
What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
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mramsey1
Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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mramsey1
Jul 20, 2010
This Just In! Novelty is Contagious!
Folks pay attention to – and spread – what’s new and unique – what’s novel to them. Want to know what people will share? What’s new and...
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