If this is a “Book” then what’s a “Radio Station”?
When is a book not a book? When it’s an “amplified edition.” That’s what they’re calling this new version of author Ken Follett’s “The...
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mramsey1
Jul 18, 2010
What Radio can learn from the Old Spice Man
Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 2
Yesterday I ran Part 1 of my conversation with one of the world’s best known social media advisors, Chris Brogan. Check that out and...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 1
Chris Brogan doesn’t do a lot of interviews, and it’s because he is in such strong demand. Chris is a well-known name in digital media...
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mramsey1
Jul 13, 2010
Can’t monetize your website? You need some Remarkable Content
What do we put on our websites? That continues to be one of the questions I hear the most. And the premise is that whatever we put up...
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mramsey1
Jun 30, 2010
Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
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mramsey1
Apr 13, 2010
Don’t Copy the “Top Layer”
Whenever you talk digital strategy to broadcasters, there's a good chance somebody will ask this question: "Can you show us a good...
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mramsey1
Mar 22, 2010
Your Website Needs Something to Do
And it's closely related to another question I hear all too often: "What does my audience want from my website?" I'll sum up the biggest...
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mramsey1
Feb 2, 2010
Presenting the “Ed Wood Award for the Worst Radio Station Website”
What's the worst website for a radio station you've ever seen? I mean something so mind-numbingly bad that it threatens to tear at the...
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mramsey1
Jan 6, 2010
How to put the “Strategy” into Radio’s Digital Strategy
It's always refreshing to get a perspective on digital strategy from outside the radio industry and from experts who know it like the...
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mramsey1
Sep 22, 2009
Obama’s Social Networking Secrets Revealed
Corporate Marketing will look increasingly like the highly effective kind of digital marketing that got Barack Obama elected. So says...
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mramsey1
Jul 1, 2009
If you don’t understand this, then please resign now
You've read it in my book, you've read it on this blog, you've heard it from Gap Media, and now you can read it from BIA (referring to...
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mramsey1
Jun 17, 2009
From Zero to 6% of Revenues in 6 months: Transforming your Station’s Digital Strategy
More than a few stations and radio groups are now earning a significant fraction of their total revenues from digital sources. And one...
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mramsey1
Jun 11, 2009
Radio: Stop Making Excuses
Despite plenty of marked progress over the past couple years, I still don't think most broadcasters understand where we're headed. We're...
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mramsey1
May 28, 2009
Tweetmic – a great iPhone app for Broadcasters
What is Tweetmic? TweetMic is a simple and intuitive Twitter client app for the iPhone that allows you to make high-quality audio...
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mramsey1
May 25, 2009
“Why should I come back?”
Perhaps the most important question for a radio station's digital strategy to answer is not "how do we monetize our traffic?" It's "why...
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mramsey1
Apr 28, 2009
Commercial Radio’s Podcasting Myth
When it comes to radio station podcasts, we’re generally talking about two flavors: One is the Public Radio kind, usually weekly shows...
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mramsey1
Apr 13, 2009
Your Local Media Opportunity is Slipping Away, Radio
tweeted about this site, MomsLikeMe, which rallies communities of moms – LOCAL communities of moms – to do the kind of sharing and caring...
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mramsey1
Dec 18, 2008
Another way to listen to listen to YOUR radio station – on the iPhone and iPod Touch
It's like buying a radio that can get any station anywhere – for a measly ten dollars. It's called RadioShift Touch, and here's a...
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mramsey1
Dec 14, 2008
Radio is missing a hyper-local opportunity
Smart. Can you see the application for a "local" medium called radio?
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