Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
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mramsey1
Jul 7, 2015
The Power of Just Because
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
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mramsey1
Feb 12, 2015
What’s the Future of Radio? That’s the Wrong Question
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?)...
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mramsey1
Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
Dec 30, 2014
Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
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mramsey1
Dec 16, 2014
Your Radio Brand Should Have What Nobu’s Having
Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
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mramsey1
Nov 6, 2014
Why Doesn’t Radio “Talk” to Women?
Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
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mramsey1
Oct 31, 2014
A Halloween Story for Broadcasters
This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I...
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mramsey1
Oct 24, 2014
What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
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mramsey1
Oct 12, 2014
How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
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mramsey1
Sep 29, 2014
Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
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mramsey1
Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
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mramsey1
Sep 14, 2014
How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
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mramsey1
Aug 27, 2014
The Nail in HD Radio’s Coffin – And What It Means For You
From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more....
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mramsey1
Aug 21, 2014
Why Chasing “Cool” for Radio is a Fool’s Errand
There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all...
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mramsey1
Aug 15, 2014
Surprise! Radio Disney Doesn’t Need Radio!
So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM – save for its LA flagship, which is evidently a content...
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mramsey1
Aug 6, 2014
Here’s Where Built-In Radio on Mobile Phones Would Win Big
Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will...
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mramsey1
Jul 31, 2014
Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!
The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a...
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mramsey1
Jul 17, 2014
Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
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mramsey1
Jul 16, 2014
The Death of Distribution Channel Advantage
So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an...
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