Maybe You’re Thinking about Digital for Radio All Wrong
What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
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mramsey1
Jul 7, 2014
Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
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mramsey1
May 29, 2014
Why Do Radio Personalities Exist?
It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
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mramsey1
May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
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mramsey1
Apr 30, 2014
6 Lessons for Radio from Game of Thrones
There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
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mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
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mramsey1
Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
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mramsey1
Apr 9, 2014
What Radio’s Changing Audience Demos Means for You
As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this...
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mramsey1
Apr 6, 2014
Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
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mramsey1
Apr 5, 2014
Radio’s Spot on the New Dashboard – Time to Do a Deal?
This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and...
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mramsey1
Apr 5, 2014
Social Media for Radio the #ChrisHardwick Way
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...
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mramsey1
Mar 27, 2014
Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
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mramsey1
Mar 3, 2014
Will Young People Grow Into the Radio “Habit”?
I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things. One broadcaster told another how he...
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mramsey1
Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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mramsey1
Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Feb 13, 2014
Lessons for Your Radio Brand from Anchorman 2
Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson...
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mramsey1
Feb 8, 2014
“What Else Ya Got?”
Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me...
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mramsey1
Feb 4, 2014
Hey Radio: “The Shark is Not Working”
JAWS Check out what the late producer Richard D. Zanuck told Rue Morgue about the shark that was, it seems, almost never working: Steven...
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mramsey1
Feb 3, 2014
It’s Time to Rethink Rewards Programs
The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential...
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