Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Oct 30, 2013
A Halloween Message for Radio
I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
Sep 23, 2013
11 Million New Users to iTunes Radio – in One Weekend
Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re...
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mramsey1
Sep 21, 2013
Do Less Better
At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and...
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mramsey1
Sep 19, 2013
Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong
In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white...
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mramsey1
Sep 18, 2013
Personalization is Everything
“Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized...
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mramsey1
Sep 14, 2013
4 Ways iTunes Radio Changes Everything
This post was originally published by PBS’s MediaShift and is reprinted here with their permission. I wrote it shortly before last week’s...
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mramsey1
Sep 14, 2013
What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
Sep 7, 2013
The Two Critical Opposing Forces Shaping Radio’s Future
“All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
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mramsey1
Sep 4, 2013
The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
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mramsey1
Aug 16, 2013
When Will Big Data Come To Local Media?
What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an...
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mramsey1
Aug 15, 2013
Why Isn’t Radio Breaking Bad?
It’s in the air, part of the zeitgeist – it’s Breaking Bad. And like all phenomena which own the Twitterized water cooler for one brief,...
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mramsey1
Aug 12, 2013
What ESPN’s Franchise Business Means to You
Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...
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mramsey1
Jul 29, 2013
Boston Herald Radio: Big Deal or Blah Deal?
Writes Talkers: The concept of the full-blown, digital-age “media station” predicted and described for the past decade by Michael...
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mramsey1
Jul 22, 2013
What Hollywood Knows that Radio Doesn’t
“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...
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mramsey1
Jul 17, 2013
The Future of Radio and Podcasting
I always enjoy chatting with someone knee-deep in technology who is not “of radio” but understands radio and the larger world of audio...
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mramsey1
Jul 7, 2013
Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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