Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
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mramsey1
Jun 30, 2013
Things I Hate about Radio Station Websites
Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do...
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mramsey1
Jun 4, 2013
Thank you, Apple!
It’s hard to speculate on Apple’s “iRadio” before there’s an “iRadio” to speculate on. But one day it will be announced any day now, so...
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mramsey1
May 30, 2013
How can Radio be Extraordinary?
If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
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mramsey1
May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 21, 2013
Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
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mramsey1
May 20, 2013
I Don’t Need an App for That
The rule most broadcasters use in framing their mobile app (if they’re wise enough to have one) is: Does this app offer up a stream of...
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mramsey1
May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
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mramsey1
Jan 22, 2013
Great Radio is Heavy on “Humanity”
A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? “We don’t need more stuff, we need more...
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mramsey1
Jan 7, 2013
Is Your Whiteboard “On Fire?”
I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On...
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mramsey1
Oct 25, 2012
Apple’s “Pandora Challenge” is really a Radio Industry Challenge
Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a...
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mramsey1
Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
Aug 15, 2012
Radio and Music Discovery – What it Really Means
You’ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From...
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mramsey1
Jul 26, 2012
Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
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mramsey1
Jul 9, 2012
Is Radio Asking the Wrong Questions?
One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper”...
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mramsey1
Jul 9, 2012
Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
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mramsey1
Jul 5, 2012
Show Me the New Talent
A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who...
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mramsey1
Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
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