Big Changes Coming for Podcasts – and Radio may be in the Bulls-Eye
From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact,...
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mramsey1
May 8, 2012
Do People Really REALLY want FM on their Mobile Phones?
Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies...
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mramsey1
May 3, 2012
Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Apr 19, 2012
“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
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mramsey1
Apr 12, 2012
Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
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mramsey1
Apr 5, 2012
Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
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mramsey1
Apr 1, 2012
How many Facebook “Likes” does YOUR Format have?
Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight. It’s based on...
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mramsey1
Mar 15, 2012
Radio has the Wrong Idea about Mobile Apps
…or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined “advertising in the...
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mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
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mramsey1
Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
Feb 17, 2012
The Limits of Personalization
Okay, so I have weird tastes. I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest. And my music...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
Feb 7, 2012
Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
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mramsey1
Jan 31, 2012
“I’ll Have what She’s Having”
Why do what you’re doing? Because everybody else in radio seems to be doing it? Or because it’s the right thing for you and your...
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mramsey1
Jan 26, 2012
The Upside-Down World of Public Radio Funding
Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
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mramsey1
Jan 15, 2012
The Power of a Title
It was the best ratings debut for a new series in the history of Animal Planet. And the name of the show was Hillbilly Handfishin’. In...
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mramsey1
Jan 14, 2012
Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
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mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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