9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
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mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
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mramsey1
Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
Oct 12, 2011
Technology (and Media) After Steve
One of the lasting gifts of technology in general and Steve Jobs and Apple in particular is not the technology itself but what that...
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mramsey1
Oct 5, 2011
Glenn Beck on the Future of TV – and Radio
If there is no “radio,” there is only media. If there is no “television,” there is only media. And what drives each media brand is the...
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mramsey1
Sep 12, 2011
Is HD Radio the Answer to Radio’s Dashboard Challenge?
That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
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mramsey1
Jul 27, 2011
New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
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mramsey1
Jul 6, 2011
Your Program Director has the Wrong Job
Most radio program directors have little or no incentive to develop the station’s digital assets and so these assets go undeveloped. Most...
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mramsey1
Jun 23, 2011
What Radio REALLY needs to learn from Pandora
So what’s the secret the radio industry needs to learn from Pandora? Is it the importance of personalization or technology or the role of...
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mramsey1
Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
Jun 19, 2011
The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
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mramsey1
Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
May 17, 2011
“Pandora is Not Radio,” says Radio Ink. Oh yes it is.
From Slacker’s Jonathan Sasse in the LA Times: “If you look at where broadcast radio is going, it looks like they’re trying to become...
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mramsey1
May 3, 2011
Lee Abrams says “It’s Time to Fight the Content War”
Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access...
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mramsey1
Apr 5, 2011
Why Social Sign-in is Radio’s Future
If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a...
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mramsey1
Mar 17, 2011
What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
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