Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
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mramsey1
Feb 27, 2011
Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
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mramsey1
Feb 24, 2011
A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
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mramsey1
Feb 16, 2011
Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
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mramsey1
Feb 15, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
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mramsey1
Feb 1, 2011
The End of the “Radio Industry”
It has been sneaking up on us for some time, but now the trajectory of the trend is crystal clear: The end of the “radio industry” is...
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mramsey1
Jan 27, 2011
The Secret to Attracting Attention
“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 2)
This is part two of my two-part conversation with Pandora CEO Joe Kennedy (you can find part one here). By far the best known player in...
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mramsey1
Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)
The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million...
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mramsey1
Jan 10, 2011
The Most Important Takeaway for Broadcasters from CES
I’m struck by reading the post-mortems about the Consumer Electronics Show in the radio trades – the gist seems to sum up to this:...
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mramsey1
Jan 3, 2011
The End of Radio’s Zero-Sum Game
Years ago, I invited author and technology guru Guy Kawasaki to speak before a group of broadcasters. The heart of his message was this...
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mramsey1
Jan 2, 2011
Can Radio Change the World?
One of the media genres I work in regularly is Christian radio. There is something different about a project with Christian format...
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mramsey1
Jan 1, 2011
Don’t Force your Personalities to Blog
It’s the lowest hanging fruit of social media best practices: Let’s get our personalities to blog! Yet what I hear over and over is that...
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mramsey1
Dec 11, 2010
5 Reasons Sirius/XM does not need to fear Pandora
Pandora and other online radio pure-plays want to be in the car, and that will mean trouble for Sirius/XM, right? After all, Pandora et....
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mramsey1
Dec 6, 2010
The 4 Ingredients to a Great Radio Website
Everyone wants to know how to build a better website for their media brands. And that’s because, in their heart of hearts, most of us...
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mramsey1
Nov 16, 2010
The Future of Local Radio Revenue
Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
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mramsey1
Nov 15, 2010
New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
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mramsey1
Nov 9, 2010
Wake up, Radio, to the Mobile Challenge
I’ve been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or...
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mramsey1
Nov 7, 2010
12 Satisfying Seconds of Advertising
So I’m listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book,...
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