A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
May 8, 2014
Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
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mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
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mramsey1
Mar 21, 2014
Why Talk Radio is “Mad as Hell”
Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network?...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Feb 9, 2014
Clip Interactive: Making Your Radio Mobile App Better
If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact...
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mramsey1
Jan 20, 2014
LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Sep 10, 2013
What Radio Talent Can Learn from Improv
In one of the most enjoyable conversations from hivio 2013, the radio ideas festival, I talked with Gary Kramer, Artistic Director of the...
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mramsey1
Aug 7, 2013
The Best New Audio App of 2013? It’s AGOGO
Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made...
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mramsey1
Jul 30, 2013
Lessons for Radio from a World-Class Brand: The San Diego Zoo
What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
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mramsey1
Jul 22, 2013
Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley
My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San...
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mramsey1
Jul 17, 2013
The Future of Radio and Podcasting
I always enjoy chatting with someone knee-deep in technology who is not “of radio” but understands radio and the larger world of audio...
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mramsey1
Jul 14, 2013
What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey
Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you...
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mramsey1
Jul 5, 2013
Key Takeaways from the hivio Radio Ideas Festival
What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one...
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mramsey1
May 24, 2013
Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
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mramsey1
Jan 14, 2013
Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
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