To the Radio industry: Food for thought…to accompany all that Thanksgiving Turkey. From Presentation Zen.

It’s The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb. Almost all consequential events in history come from...

“One in four adults have visited a local TV station website in the past 30 days” according to a new study from The Media Audit. That’s...

When you represent something that matters deeply to a lot of consumers, you need to make clear promises and stand behind them. That’s...

What can we learn about the ads viewers skip – and don’t skip – on their DVR’s? From Business Week: IF THERE’S ONE LESSON [we can learn...

She had a lot to say about radio (and that’s before she notified me that she was considering having “the stomach stapling” but was afraid...

Why must your station’s message be simple? Why should you stand out from the crowd? Why should the differences between your station and...

From Church of the Customer: More evidence of how the proliferation of home-based broadband is changing the media landscape: Pew says...

Many if not most radio stations are still working with a web-based handicap. They lack an Internet strategy and the resources to realize...

We ask listeners for it. We ask them to join our “loyal” listener club – and in too many cases we actually call it that. But that isn’t...

It’s actually a marketing piece for my research company. And if you can see where the entertainment ends and the marketing begins, you...

A couple times today I’ve had the same conversation and a key misunderstanding is worth clarifying: What does it mean when a marketer...

And by “stuff,” I’m being kind. Well, let’s see…. If you’re Pandora.com, there are about 14 links on the home page. If you’re KROQ, there...

Seth Godin is the author of a terrific new book called The Dip Purple Cow Permission Marketing Two years ago, Seth and I talked about the...

In our final chapter, Seth talks about the crisis in the music business, and what you need to sell when consumers aren’t buying what...

In Chapter 6, Seth talks about the real opportunity available to the radio industry: The relationship business. "7 Days of Seth" is an...

In Chapter 5, Seth tackles the issue of HD radio and choice. Offering more choices, he says, only trains listeners to want still more....

In Chapter 4, Seth comments on the pressures Radio faces from Wall Street and how deadly that can be. "7 Days of Seth" is an extensive...

In Chapter 3, Seth asks what happens when every car has Wi-Fi and every driver chooses the radio station that’s perfect for him – and...

In Chapter 2, Seth says radio is headed for a "dead end" – but he has a solution, if we're bold enough to follow it. "7 Days of Seth" is...