So says Robyn Waters, author of the new book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn, the...

1. Is the purpose of your website just to put online what is already on the air, or is it something else? 2. Are we investing the...

On a recent Nightline episode they ran a piece on the plummeting housing market and the lengths sellers were going to to move their...

A No-Nonsense Marketing Smart Tip November 7, 2006 John Moore spent years designing and implementing marketing programs for Starbucks,...

And I was swamped by various online recognitions of my special day from various online merchants or partners who, for one reason or...

My wife is a yoga teacher and owns her own studio. This past weekend she hosted a special event. Interestingly, attendance at the...

Seth Godin recently penned a blog post arguing that “good enough” is sometimes good enough. Says Seth: Just about everything that can be...

CNN anchor Renay San Miguel interviews me on the CNN Radio weekly show “The Digital Life” about the shape of audio and radio things to...

If you like your head stuck comfortably into the sand, then Seth Godin is your nightmare. Godin, of course, is the author of many books...

From Seth Godin via Guy Kawasaki: For an idea to be spread, it needs to be sent and received. No one sends an idea unless: They...

A No-Nonsense Marketing Smart Tip August 17, 2006 Karen Post is more than a branding expert, she's a "Branding Diva." She's author of...

I absolutely love this article. Here are the five lessons your station (and your website) can learn from the vast success of YouTube and...

…at least in San Diego. So I hear all about the London terror arrests and local delays at the San Diego airport. New rules are in...

Here’s a harsh assessment of Sirius and – by association – all of Satellite Radio. But what’s most interesting about it to me is that it...

A new study by Forrester Research that surveyed 133 national advertisers representing almost $20 billion in ad spending found that more...

User-generated advertising – the notion that your audience can make TV spots for you in order to generate buzz and sampling for your...

Here are ten tips from author and branding diva Karen Post: 1. Have a distinct name and graphic identity. 2. Take something ordinary and...

Take a page (lots of web pages, actually) from Nike. Says Business Week: …When Nike crafted its World Cup strategy, it decided to try...

If you’re a male-oriented station with a morning show, how can you not have someone on-site at the Comic-Con in San Diego this week?...

Have you noticed that the original medium that facilitated consumer-generated content is the one called “radio”? Isn’t that what a...