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Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1
Jan 2, 2017
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Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
mramsey1
Aug 16, 2016
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It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
mramsey1
Aug 8, 2016
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Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1
Oct 11, 2015
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Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
mramsey1
Jul 25, 2015
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Too Much Fuss about Voltair
You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
mramsey1
Apr 23, 2015
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Uh Oh: Radio’s Reach is Declining
In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
mramsey1
Dec 5, 2014
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Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
mramsey1
Nov 5, 2014
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The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
mramsey1
Jun 29, 2014
8 views
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Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
mramsey1
Jun 15, 2014
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The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
mramsey1
Jun 12, 2014
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