“Radio, get your head out of the sand” – an interview with marketing guru Joseph J
Joseph Jaffe is the author of Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and...
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mramsey1
Dec 31, 2007
A New Year’s gift: Radio legend Norman Corwin
As we celebrate the end of one year and the beginning of the next, I want to thank all of you who return to this blog over and over. It...
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mramsey1
Dec 11, 2007
Cellecast – Radio on-demand – by phone
What if you could bring your content to a mobile phone just by dialing it up? But I'm not just talking about "calling in" to listen to a...
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mramsey1
Nov 11, 2007
Text Messaging – New Revenue for Radio
But radio can be accountable, too. Just ask the folks at HipCricket. I did. Here’s my conversation with HipCricket’s Ivan Braiker and...
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mramsey1
Sep 20, 2007
Pandora.com – Out of the Box
It's a familiar slice of the Internet radio pie, but many folks in terrestrial radio have yet to discover Pandora.com. Well, discover it...
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mramsey1
Aug 1, 2007
Triton Media’s Mike Agovino on the future of Radio’s business
"If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." So says Triton Media President...
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mramsey1
Jun 1, 2007
Who listens to Podcasts?
According to a recent comScore study, podcast listening (as measured by who downloads what from iTunes) is dominated by Men. And 18-24’s...
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mramsey1
Feb 22, 2007
“The Next Big Ad Medium”
While the title of this Business Week piece is a bit too breathless ($400 million by 2011 doesn’t scare the pants off me – yet), you can...
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mramsey1
Nov 29, 2006
Radio Advertising: What Works and What Doesn’t
A No-Nonsense Marketing Smart Tip November 30, 2006 Yeah, you can wait to see how your ratings respond, but is there any better way to...
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mramsey1
Nov 28, 2006
The Podcasting Revolution will not be televised
More than a year ago I appeared at various podcasting conventions and on various high profile podcast interview programs essentially...
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mramsey1
Nov 6, 2006
Marketing Lessons from Starbucks – a Q&A with author John Moore
A No-Nonsense Marketing Smart Tip November 7, 2006 John Moore spent years designing and implementing marketing programs for Starbucks,...
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mramsey1
Sep 29, 2006
How to ruin a podcast
A while back I signed up for the CBS News Katie Couric podcast. Called at various times “Katie’s Notebook,” then “Couric’s Notebook,”...
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mramsey1
Sep 26, 2006
“Listeners Don’t Like More Choices” – an Interview with Barry Schwartz
A No-Nonsense Marketing Smart Tip September 27, 2006 Choice is good and more choice is even better, right? It’s one of the founding...
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mramsey1
Sep 23, 2006
Get your audio keyword here
Profit through podcasting: Several small companies are starting to pitch advertising links using their software that will search every...
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mramsey1
Aug 25, 2006
Ramsey on CNN Radio
CNN anchor Renay San Miguel interviews me on the CNN Radio weekly show “The Digital Life” about the shape of audio and radio things to...
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mramsey1
Aug 22, 2006
Seth Godin on Radio’s Future
If you like your head stuck comfortably into the sand, then Seth Godin is your nightmare. Godin, of course, is the author of many books...
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mramsey1
Aug 21, 2006
To Podcast or Not to Podcast
One of the issues some radio stations have about podcasting is this: Where’s the line between introducing new folks to our station by...
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mramsey1
Aug 16, 2006
“Tattoo your Radio Station on Listeners’ Brains” – An Interview with “
A No-Nonsense Marketing Smart Tip August 17, 2006 Karen Post is more than a branding expert, she's a "Branding Diva." She's author of...
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mramsey1
Jul 10, 2006
Radio Marketing on a Shoestring – an interview with Pyromarketing author Greg Stielstra
If marketing always worked, every radio station could always afford it. But the sad fact is that it doesn’t, and Greg Stielstra thinks he...
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mramsey1
Jun 12, 2006
All about Alan Burns’ new “Movin'” Format
Radio consultant Alan Burns talks about his new Rhythmic "Movin'" format. Here's everything you need to know. For more information,...
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