How Radio Can Confront Change – An Interview with author and venture capitalist Pip Coburn
A No-Nonsense Marketing Smart Tip June 1, 2006 Pip Coburn studies change for a living. He’s the founder of Coburn Ventures, a...
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mramsey1
May 25, 2006
Fred Jacobs talks about his Rock audience Tech Poll
Jacobs Media head Fred Jacobs gives you the inside scoop on his massive technology poll conducted over the past few months among...
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mramsey1
Apr 19, 2006
HD Radio is “On the Media”
“On the Media” (one of my favorite podcasts) last week. His job was to introduce the notion of HD rado to the masses. Here is that...
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mramsey1
Apr 17, 2006
Marketing Smart Tip: “How to Make Your Morning Show Funny” – An Interview with Com
Comedy is not pretty, and it’s not easy either. Steve Kaplan should know. He runs the entertainment industry’s number one course on the...
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mramsey1
Apr 7, 2006
Enter the inner sanctum of CBS Radio Mystery Theater creator Himan Brown
Himan Brown, creator of the venerable CBS Radio Mystery Theater. If you grew up in the 70's (or earlier) you'll probably know this show. ...
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mramsey1
Mar 20, 2006
“Your Marketing Sucks” – an interview with author Mark Stevens
A No-Nonsense Marketing Smart Tip March 22, 2006 Mark Stevens is head of MSCO, a hybrid marketing and consulting firm, and author of the...
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mramsey1
Feb 27, 2006
Everything you wanted to know about Ratings by Cell Phone
…but were afraid to ask. I had a long list of questions for The Media Audit’s Phil Beswick and Jim Higginbotham about their plan to...
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mramsey1
Jan 17, 2006
“Making Radio Hilarious” – an Interview with Ricky Gervais
A No-Nonsense Marketing Smart Tip January 18, 2005 He's the winner of two Golden Globes and now – between seasons on Extras – he's doing...
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mramsey1
Dec 14, 2005
“How to Make Radio Relevant Again” – An Interview with media futurist Douglas Rush
A No-Nonsense Marketing Smart Tip December 15, 2005 Douglas Rushkoff is the author of eight best selling books on new media and popular...
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mramsey1
Nov 30, 2005
How Podcasting is Changing Radio
For those of you interested, you can download the podcast from the session I participated in at the Podcasting and Portable Media Expo a...
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mramsey1
Nov 14, 2005
“How to Master the Trends” – an interview with Robyn Waters
Robyn Waters is the former Vice President of Trend, Design, and Product Development at Target. She led the team that transformed Target...
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mramsey1
Oct 10, 2005
“Forget TSL, Get More Cume” – a Q&A with Marketing Guru Doug Hall – Par
A No-Nonsense Marketing Smart Tip Tuesday, October 11, 2005 Listen to the podcast here: Doug Hall is an inventor, author, and...
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mramsey1
Sep 8, 2005
How to win with Word-of-Mouth – a Q&A with Bzzagent.com founder Dave Balter
Word-of-mouth is the most powerful form of marketing under the sun. How do you get listener tongues wagging and, in the process, move...
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mramsey1
Aug 15, 2005
Unleashing the Power of Buzz: A Q&A with Buzzmarketing author Mark Hughes
A No-Nonsense Marketing Smart Tip Wednesday August 17, 2005 How do you capture the attention of potential listeners who are, for the...
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mramsey1
Jul 25, 2005
Hey Broadcasters, Let Me Tell You a Story – a Q&A with Andy Goodman
A No-Nonsense Marketing Smart Tip July 26, 2005 This is a story about a guy who, after founding the American Comedy Network and...
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mramsey1
Jul 5, 2005
Stop the Positioning – a Q&A with Author and Marketing Guru Tom Asacker
A No-Nonsense Marketing Smart Tip July 6, 2005 Tom Asacker is a top-notch marketing consultant and author of many popular branding books...
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mramsey1
May 22, 2005
Mercury Podcast on HD Radio
from Mark Ramsey at Mercury Radio Research. Jim Kerr is from Pollack Media, an international Radio, TV, and Music consulting firm with...
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mramsey1
Apr 27, 2005
What every Radio Broadcaster must know about Podcasting
from Mark Ramsey at Mercury Radio Research. Tod Maffin is a futurist, podcaster, blogger, and – last but not least – broadcaster. He is...
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mramsey1
Apr 20, 2005
Radio’s first Podcast by and for Radio Marketers
from Mark Ramsey at Mercury Radio Research. Richard Laermer is head of RLM Public Relations, a major player in the PR world. A...
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