mramsey1Jul 11, 2013Once Upon a Time in the Land of PPMAre you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
mramsey1Feb 22, 2011Getting Inside the Heads of Real PPM PanelistsYesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
mramsey1Feb 21, 2011A Shocking Peek at the Real People of PPMWho are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...