Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
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mramsey1
Mar 19, 2016
Is NPR Crazy? Yes, Like a Fox
So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...
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mramsey1
Oct 21, 2015
What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
8 views0 comments
mramsey1
Apr 2, 2015
How to Disrupt Public Radio
Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...
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mramsey1
Oct 7, 2014
Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
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mramsey1
Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
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mramsey1
Mar 27, 2014
Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
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mramsey1
Dec 16, 2013
Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
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mramsey1
Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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mramsey1
Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
Jul 20, 2012
Will Kickstarter Disrupt Public Radio?
Kickstarter is one of several crowdsourced funding platforms. Have a pet project? Post it there and let the crowd fund it for you (or...
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mramsey1
Apr 24, 2012
Radio Lessons from the Huffington Post
Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success. And while...
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mramsey1
Apr 9, 2012
NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
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mramsey1
Jan 26, 2012
The Upside-Down World of Public Radio Funding
Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Sep 14, 2011
What the new KCRW iPad app means for you
To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
Jan 31, 2010
Discussing the Future of Public Radio
I haven't written much about Public Radio lately, and I should. Not only are Public Broadcasters among the most faithful and thoughtful...
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mramsey1
Dec 2, 2009
Should Public Radio chase Younger Information Audiences?
Recently Walrus Research published a report about the aging of the public radio audience. Is this aging good or bad? That depends. For...
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mramsey1
Sep 2, 2009
Public Radio Me
Every effort of creation begins with a set of assumptions – a definition of what "we" are and what we are trying to achieve, based...
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