Radio, the “Intimate” Medium
Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
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mramsey1
Mar 10, 2011
The Shocking (Un)Reality of Radio
Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking...
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mramsey1
Aug 12, 2010
Advice to a Radio Copywriter
A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
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mramsey1
Mar 26, 2010
Tees for Radio Fans
How about a t-shirt that says what Arbitron and the NAB and the RAB cannot:
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mramsey1
Feb 24, 2010
What a “Brand” is
Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me. And (as of this writing) he has a quarter...
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mramsey1
Jan 19, 2010
Launching a New Station 101
One of the most important things you should do as you prepare to launch a new station is to gather the contact information for all the...
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mramsey1
Jun 11, 2009
What kind of Broadcaster are you?
A manager or an entrepreneur? From Alan Webber's terrific new book: Rules of Thumb (Interview coming soon to this blog): Managers favor...
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mramsey1
Jun 3, 2009
A different perspective on the demise of R&R
But it's also a time for perspective. Change does not come without pain and trauma. Check the fossil record and you'll see what I mean....
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mramsey1
Jun 1, 2009
Did “Radio Heard Here” Work?
Now I have nothing against the "Radio Heard Here" campaign, other than the fact that it's a non-solution to a non-problem dressed in a...
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mramsey1
Apr 10, 2009
How to Attract Gen Y
Those are the folks now in their teens and twenties who are doing their best to up-end every aspect of media we used to take for granted....
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mramsey1
Feb 1, 2009
“Streaming – What is it Good For? Absolutely Nothing”
From the rumor mill: Renda Broadcasting's WSHH-FM (99.7) and WJAS-(1320) ceased their online broadcasting feature on January 1, 2009 "due...
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mramsey1
Jan 4, 2009
“Why Local Radio is No Longer Local”
Here's a piece I was interviewed for in a local San Diego paper, The Reader, that is a fairly well-balanced take on the local/non-local...
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mramsey1
Oct 27, 2008
Why Radio doesn’t get the great publicity we feel we deserve
That's the question on the lips of most of our industry's bigwigs. More than one has asked me this, personally. After all, more folks...
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mramsey1
Oct 24, 2008
Lessons from Tina Fey
Saturday Night Live is enjoying its best ratings in more than a decade. It’s not because the show is better wall-to-wall than it has been...
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mramsey1
Oct 20, 2008
Must-hear for lovers of Radio
Interview from WBUR with the author of this new book about the birth of American Radio: Click the “Listen to this show” link. My favorite...
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mramsey1
Oct 15, 2008
End on a High Note
From MarketingProfs (registration may be required): if consumers are listening to a mix of songs that are relatively similar (eg, all...
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mramsey1
Oct 1, 2008
“Radio Heard Here” – let’s run more spots for free!
They’re the perfect gift for that radio station in your family that is already running a slew of free HD Radio spots and is hungry for...
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mramsey1
Aug 22, 2008
“Enough about me, now more about me”
“it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did?...
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mramsey1
Aug 18, 2008
Why your music matters
“You are not what you play, you’re the benefit of what you play.” Even if the benefit is getting airline travelers into their seats...
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mramsey1
Aug 17, 2008
Who doesn’t want “Balance,” anyway?
From Radio Ink: Poll: Nearly Half Favor Government-Mandated ‘Balance’ In Media ASBURY PARK, NJ — August 15, 2008: Forty-seven percent of...
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