Here comes The Truth
KZPT-FM – 104.1 The Truth, which launched this week in Tucson. And congrats to the folks at Journal Broadcast Group who put so much...
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mramsey1
Mar 29, 2007
Radio: Choice vs. Limitations
Everybody wants more choice, right? Wrong. Everybody thinks they want more choice. In fact what they want is their choice – and the...
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mramsey1
Mar 24, 2007
Performance license fees – Coming to radio?
The following is from Communications Daily, a publication (not available online) that is an influential voice on the communications...
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mramsey1
Mar 18, 2007
Radio Games, Contests, and Calls – Is it all Crap?
Connection. Interaction. Audience involvement. Those are our primary goals when we take calls on the air or do contests and games. ...
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mramsey1
Jan 18, 2007
JACK NYC Ratings: A Marathon, not a Sprint
Via RadioDailyNews.com: It’s been more than 18 months since CBS Radio abandoned its longtime oldies format on WCBS (101.1 FM). Well,...
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mramsey1
Jan 16, 2007
Fred Jacobs on the “Meteor” heading for Radio
I have written and podcasted about this topic before, and thanks to Fred Jacobs for keeping the issue alive. I sincerely wish the powers...
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mramsey1
Dec 21, 2006
Happy Holidays, all
As another year draws to a close I want to thank all of you who read these ramblings so regularly. The strength of radio, like any...
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mramsey1
Dec 20, 2006
Is “contest” a dirty word?
A view from outside radio: You’re invited to participate in an online evaluation that will help make MercuryVehicles.com even better. As...
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mramsey1
Dec 19, 2006
Words to live by in 2007
From MediaPost: “We really need to think about what it means to be in an interactive environment and have an audience that wants to...
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mramsey1
Dec 12, 2006
Big & Rich & Wise?
From Inside Radio: The guys from Big & Rich say it’s “an absolute travesty” that there’s no country radio in New York, L.A. or San...
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mramsey1
Dec 5, 2006
Hi-dilly-Uh-Oh
This past week Spinal Tap and The Simpsons vet Harry Shearer opened his public radio show, Le Show, with a reference to my comments on...
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mramsey1
Nov 12, 2006
Radio has a problem with “sound”
And I don’t mean sound “quality.” Sound is an evocative tool. What you hear can summon a host of images – visual images. Sound carries...
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mramsey1
Nov 9, 2006
Welcome to “The Sound”
Congratulations to the management and staff on the birth of this new Mercury client: Entercom’s 94.9 The Sound in Cincinnati.
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mramsey1
Oct 19, 2006
The new audio frontier
Orbitcast is one of the best places to get tips on what satellite radio is up to and how it affects the rest of the audio entertainment...
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mramsey1
Oct 18, 2006
Introducing the “Content Map”
In the movie business, the marketing and studio folks understand that – with the exception of blockbusters – no movie can be aimed at...
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mramsey1
Oct 16, 2006
Where’s the Red?
From All Access: New Liberal Talk Network Planned? Is MIKE MALLOY about to return to the air on a new liberal talk network? ALL ACCESS...
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mramsey1
Oct 11, 2006
Arbitron Forest and Trees
To simplify, Arbitron says that roughly 92% of listeners listening to what precedes a commercial break stay with that station into the...
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mramsey1
Oct 9, 2006
Radio’s efforts to improve spots get some good PR
Check out this piece from the Philadelphia Inquirer. It mentions the efforts of the Clear Channel Creative Services Group as well as...
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mramsey1
Oct 5, 2006
Jacobs Media Summit video highlights
Video clips from the Jacobs Media Summit are available now at the Jacobs Media website. Videos include content from… Ben McConnell,...
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mramsey1
Sep 29, 2006
What Radio needs to do…
…is the same thing that magazines need to do. In fact, I’ll take this excerpt from MarketingVOX and replace “print” with “radio”:...
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