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mramsey1
Sep 19, 2018
Pandora’s Future in Your Car
Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
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mramsey1
May 1, 2018
Dear FCC: What is Radio in 2018?
So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order...
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mramsey1
Mar 28, 2018
Lessons for Radio from the Roseanne Revival
Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at...
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mramsey1
Mar 22, 2018
2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
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mramsey1
Feb 26, 2018
Is This News/Talk Radio For A New Generation?
What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH...
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mramsey1
Feb 20, 2018
Can Analog Media Companies Drive Digital Revenue?
There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece...
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mramsey1
Jan 23, 2018
Did Smart Speakers Affect Radio Listening in 2017?
There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million...
11 views1 comment
mramsey1
Dec 11, 2017
What Christmas Means for Radio
The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark...
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mramsey1
Dec 6, 2017
How To Be Their Favorite Radio Station
From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the...
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mramsey1
Oct 25, 2017
Inside Psycho is a First ON Commercial Radio Nationwide
I’m proud to announce that a special version of my podcast with Wondery Inside Psycho, is breaking new ground in radio – yes, radio....
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mramsey1
Sep 27, 2017
AM Radio: With Friends Like This…
Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with...
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mramsey1
Aug 14, 2017
Is The Radio Industry Too Selfish?
For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have...
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mramsey1
Aug 9, 2017
Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
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mramsey1
Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
Jun 28, 2017
“Radio is Shrinking, Give the Advertisers What They Want”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
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mramsey1
Jun 22, 2017
Access To Your Radio Station Is Not Enough
This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they...
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mramsey1
Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
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mramsey1
Apr 12, 2017
Radio and the End of Personalization
There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it,...
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mramsey1
Mar 16, 2017
Where’s Radio’s Branded Content?
I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to...
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mramsey1
Feb 20, 2017
It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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