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mramsey1
Mar 22, 2012
Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
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mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
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mramsey1
Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
Feb 14, 2012
CBS Sports Radio gets Interactive (and so should you)
From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster,...
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mramsey1
Feb 6, 2012
What a Radio Brand is Now
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well,...
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mramsey1
Feb 5, 2012
How to Be Like Mark
Zuckerberg, that is. Founder and CEO of Facebook. Fast Company has a great piece on leadership lessons from Zuckerberg, and here is a...
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mramsey1
Feb 3, 2012
Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
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mramsey1
Feb 1, 2012
Pandora, Personalization, and Radio’s Competitive Future
Recently I was interviewed by Olivia Collette for Sparksheet, a business-to-business blog on media, content and marketing. Olivia has...
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mramsey1
Jan 31, 2012
“I’ll Have what She’s Having”
Why do what you’re doing? Because everybody else in radio seems to be doing it? Or because it’s the right thing for you and your...
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mramsey1
Jan 14, 2012
Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
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mramsey1
Jan 12, 2012
Worry Less about Technology – More about Content
The title of the piece in USA Today says it all: “YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling...
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mramsey1
Jan 4, 2012
Here’s why Sound will NOT be Bigger than Video
Recently the folks at SoundCloud (a very good tool, by the way) did a presentation called “Why Sound will be Bigger than Video.” Well,...
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mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
Jan 3, 2012
“I am my own Medium”
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an...
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mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
Nov 11, 2011
Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
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mramsey1
Nov 10, 2011
What’s Radio’s Future? That’s the Wrong Question
What’s going to happen to radio in the future? That’s what everybody wants to know, and it’s the wrong question. Here’s a better one:...
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mramsey1
Nov 1, 2011
What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
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mramsey1
Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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