Radio's Future 13/34

Jun 14, 2011

Don’t “Put All of your Energy into Selling Commercials”

When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...

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mramsey1

Jun 6, 2011

Is Podcasting Radio’s Enemy?

“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...

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mramsey1

Jun 5, 2011

Are We Innovative Enough?

The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...

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How Radio Can Battle Pandora – Part 2: Beyond Music

mramsey1

Jun 1, 2011

How Radio Can Battle Pandora – Part 2: Beyond Music

(This is part 2 of the post. For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to...

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How Radio Can Battle Pandora – Part 1: Wake Up Radio

mramsey1

May 31, 2011

How Radio Can Battle Pandora – Part 1: Wake Up Radio

When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond?...

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Is it Time for Your Station to Change its Economic Model?

mramsey1

May 25, 2011

Is it Time for Your Station to Change its Economic Model?

“We decided to change the economic model.” That’s how Lincoln Center has thrived in an era when culture is low on the totem pole of...

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mramsey1

May 8, 2011

Yes, Pandora is “Radio”

It’s a question vexing many broadcasters, especially those charged with leading the radio industry: Is Pandora “radio” or is it something...

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Lee Abrams says “It’s Time to Fight the Content War”

mramsey1

May 3, 2011

Lee Abrams says “It’s Time to Fight the Content War”

Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access...

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Watch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY

mramsey1

Apr 28, 2011

Watch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY

It’s the kickoff session for the Worldwide Radio Summit, and – in a first for the radio industry – you can watch it LIVE right here! It...

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Watch the Opening Session of the Worldwide Radio Summit LIVE Online

mramsey1

Apr 18, 2011

Watch the Opening Session of the Worldwide Radio Summit LIVE Online

In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it...

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mramsey1

Apr 12, 2011

Attention is more Important than Reach

Some weeks ago I asked Seth Godin why radio has anything to worry about given its remarkable level of near-ubiquitous usage, its enviable...

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One Radio Council’s Dumb Attempt to Reposition Pandora

mramsey1

Apr 2, 2011

One Radio Council’s Dumb Attempt to Reposition Pandora

Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...

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5 Questions to Dramatically Improve your Digital Platform

mramsey1

Mar 29, 2011

5 Questions to Dramatically Improve your Digital Platform

It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...

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mramsey1

Mar 23, 2011

Radio Thinking is not Platform Thinking

Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...

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mramsey1

Mar 17, 2011

What Business is Radio In?

Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...

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A “Radio Substitute” is what your Clients say it is

mramsey1

Mar 6, 2011

A “Radio Substitute” is what your Clients say it is

Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...

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Seth Godin wants Radio to Start Something

mramsey1

Mar 1, 2011

Seth Godin wants Radio to Start Something

Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...

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mramsey1

Feb 27, 2011

Radio’s Attention Deficit

Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...

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mramsey1

Feb 24, 2011

A Tale of Two Streaming Brands

In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...

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mramsey1

Feb 15, 2011

Why Don’t you Solve My Problem, Radio?

Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...

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