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mramsey1
Jun 24, 2016
Where Are Your Stars, Radio?
“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when...
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mramsey1
Jun 16, 2016
Radio’s Future in a Self-Driving Car
Estimates vary, but the consensus seems to be that we’ll see a meaningful number of self-driving cars replacing the human-powered ones by...
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mramsey1
Jun 7, 2016
Hey Radio, What Happens Next?
I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their...
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mramsey1
May 12, 2016
The Death of the Mobile Phone Antenna
So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about...
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mramsey1
Apr 13, 2016
Oh No! Listeners Switch Stations! It’s the End of the World!
So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
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mramsey1
Mar 17, 2016
Radio’s Advertising Spending Forecast – 2015 – 2020
There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
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mramsey1
Mar 16, 2016
Audio is a Feature, Not an Industry
So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors...
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mramsey1
Mar 8, 2016
What Podcasting Can’t Do
Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform...
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mramsey1
Feb 20, 2016
It’s Time For Rush Limbaugh To Go
Rush Limbaugh’s contract is up and it’s decision time – not only for Rush but for the industry which awakens to a 2016 where, for better...
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mramsey1
Feb 16, 2016
What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
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mramsey1
Feb 10, 2016
Radio Listeners Have More Sex
A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be...
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mramsey1
Jan 13, 2016
The End of Commercial Clutter on Radio?
If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
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mramsey1
Jan 4, 2016
Look Out! Ford will Support Apple CarPlay and Android Auto by 2017
Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto...
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mramsey1
Dec 2, 2015
How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
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mramsey1
Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
Nov 16, 2015
The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
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mramsey1
Nov 4, 2015
Radio Play-By-Play without Play-By-Play Rights Fees
So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...
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mramsey1
Oct 20, 2015
Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms...
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mramsey1
Sep 29, 2015
The New Auto Dashboard Isn’t as Scary as Radio Thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio...
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mramsey1
Aug 30, 2015
And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
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