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mramsey1
Feb 3, 2014
It’s Time to Rethink Rewards Programs
The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential...
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mramsey1
Jan 20, 2014
LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Jan 6, 2014
Hulu and the Star-Making Future of Radio
I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a...
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mramsey1
Jan 4, 2014
Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
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mramsey1
Dec 30, 2013
Radio’s 2014: A New Year – A New Quest
Stop the pity party, broadcasters! It’s a new year! All year long I hear tons of complaints that “radio is not doing this” and “radio is...
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mramsey1
Dec 3, 2013
How to “Rescue” Radio
How to “rescue” radio? Doc Searls has some ideas, and Doc’s a very smart man. He is, among other things, the co-author of the classic The...
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mramsey1
Nov 13, 2013
What Should AM Radio Do?
In this short video, I spell out what AM should do to continue to thrive. Hint: The answer’s not going to come from our friends in...
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mramsey1
Nov 12, 2013
Radio and the Future of Digital: 2013
Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are...
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mramsey1
Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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mramsey1
Oct 21, 2013
And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Oct 17, 2013
28 Minutes of Commercials per Hour – on a Music Station?
So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
Oct 3, 2013
Are There Too Many Commercials on the Radio? Nope!
What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
Sep 14, 2013
4 Ways iTunes Radio Changes Everything
This post was originally published by PBS’s MediaShift and is reprinted here with their permission. I wrote it shortly before last week’s...
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mramsey1
Sep 7, 2013
The Two Critical Opposing Forces Shaping Radio’s Future
“All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
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mramsey1
Aug 7, 2013
The Best New Audio App of 2013? It’s AGOGO
Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made...
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