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mramsey1
Dec 10, 2012
Will Radio be Good to Great to Gone?
Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
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mramsey1
Dec 10, 2012
After that Radio Job….
It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a...
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mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
Dec 4, 2012
Here’s what IHeartRadio and TuneIn are Missing
Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and...
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mramsey1
Nov 28, 2012
Here’s to Failure!
Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big...
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mramsey1
Nov 19, 2012
What Happens when you Focus on “Fans”?
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross...
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mramsey1
Nov 8, 2012
Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
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mramsey1
Nov 8, 2012
Is Radio “Relevant”?
I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...
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mramsey1
Oct 23, 2012
The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
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mramsey1
Oct 3, 2012
What Happened to Music FIRST?
And so the critically important fight over music rights fees wears on. Pandora lobbies in favor of the Internet Radio Fairness Act now...
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Sep 19, 2012
What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in?...
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mramsey1
Sep 19, 2012
I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
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mramsey1
Sep 12, 2012
“The Most Beautiful Product We’ve Ever Made”
That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday. You can forgive the whiff of hyperbole because...
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mramsey1
Sep 10, 2012
What if Digital for Radio is a Profit-Enabler, not a Profit-Center?
I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary...
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mramsey1
Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
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mramsey1
Aug 29, 2012
Increase Radio’s Profile at SXSW!
In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering,...
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mramsey1
Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
Aug 15, 2012
Radio and Music Discovery – What it Really Means
You’ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From...
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mramsey1
Jul 17, 2012
Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...
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