Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...

Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....

Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...

In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...

How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...

Okay radio listeners, if your stations vanished tomorrow, would you miss them?  Would you care? This is a critical question in that it...

From Radio Ink: Paragon Media Strategies has taken a second look at young people, radio, and new media, and it’s got some good news:...

Moving forward, one of my many projects will be an association with the gang at Mass 2 One Media. I will be helping them to provide...

From today’s news: CRS-39 Agenda Updated With Research Panels NASHVILLE — January 10, 2008: Two panels focusing on radio research have...

Bridge Ratings has released updated tech trend information, and as usual there’s a lot to chew on. First, you should keep in mind that...

Arbitron’s PPM will undoubtably have great consequences for the way the radio industry markets and programs its stations. But what are...

Here are a couple more research-related tidbits from the Country Radio Seminar. These are from an online study fielded by the wonderful...