Many of you still haven’t seen the piece of research we did for radio station direct marketers Point to Point last year. It’s the latest...

Says Arbitron: Based on its tests of the electronic diary, Arbitron expects that at least one out of every twenty survey participants...

Let’s suppose you’re a Christian station in a middle-sized Western market. And suppose you use a particular kind of online callout, the...

Bridge Ratings is out with another set of predictions for various audio media in the years to come. There are some differences in these...

A No-Nonsense Marketing Smart Tip September 27, 2006 Choice is good and more choice is even better, right? It’s one of the founding...

From Radio Ink: A new research study conducted by Mark Kassof & Co. reveals that 5% of 18-64-year-olds think they are receiving HD Radio...

I don’t understand the fuss. From All Access: EDISON RESEARCH’s latest study focuses on 12-17-year-olds and finds TSL down 22% since...

Remember when you were a student and Tower Records was the center of your universe? From that vantage point, how hard it is to believe...

Click here and look for the PDF link for the study results. Among the notable quotes: Streaming of radio stations and internet-only audio...

A new study sponsored by the Oxygen network proposes to bust some assumptions you might have about what women want. The results of the...

If you’re going to be at the National Association of Broadcasters Radio Show in Dallas next month, then I strongly recommend you see our...

A new study by Forrester Research that surveyed 133 national advertisers representing almost $20 billion in ad spending found that more...

Great article in the Hollywood Reporter about Rupert Murdoch’s plan for MySpace.com. Here’s one nugget: What’s next for [Fox Interactive...

We asked a random cross-section of America (from age 12-54) if they’ve ever listened to streaming audio or Internet radio online. 43%...

Not the listeners themselves. In a national study busting one of the biggest myths in the radio business, hear2.0 has found that 74% of...

This just in: three-quarters of the “digital radio” audience predict they will continue listening the same amount to AM/FM radio....