What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH...

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course....

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...

Tweet this: Quality news is dying. And… Twitter growth screeches to a halt – at 52 million users! Plus, rants and raves about the...

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...

Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy...

This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...

Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...

Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...

“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus.  But is it true? This matters to...

Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...

Radio has been (incorrectly) referred to as the “original social network.”  But if it’s so social, then why are our platforms so...

What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...

Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight.  It’s based on...

Conversation about sports makes great radio because sports is all about sharp, informed opinions.  And God knows there is no shortage of...

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception...