Is This News/Talk Radio For A New Generation?
What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH...
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mramsey1
Jan 7, 2018
The Dangers of Social Media for Radio
Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course....
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mramsey1
Nov 13, 2017
WAVVE – A New Solution to Make Audio Viral
It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...
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mramsey1
Jan 17, 2017
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...
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mramsey1
Aug 22, 2016
Tweet This: Quality News is Dying
Tweet this: Quality news is dying. And… Twitter growth screeches to a halt – at 52 million users! Plus, rants and raves about the...
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mramsey1
Nov 17, 2015
Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
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mramsey1
Nov 16, 2015
The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
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mramsey1
Apr 5, 2014
Social Media for Radio the #ChrisHardwick Way
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...
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mramsey1
Mar 25, 2014
How Social Media Can Improve Your Radio Station’s Ratings
Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy...
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mramsey1
Dec 9, 2013
Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
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mramsey1
Nov 22, 2013
Advertising is about Audiences – not Distribution Channels
Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...
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mramsey1
Feb 4, 2013
Is Radio Wasting Effort on Facebook?
Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...
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mramsey1
Jan 14, 2013
Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
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mramsey1
Nov 7, 2012
Is Social Media for Conversation – or for Broadcasting?
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to...
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mramsey1
Jul 26, 2012
Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
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mramsey1
Jul 11, 2012
Socializing your Radio Platform
Radio has been (incorrectly) referred to as the “original social network.” But if it’s so social, then why are our platforms so...
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mramsey1
May 21, 2012
Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
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mramsey1
Apr 1, 2012
How many Facebook “Likes” does YOUR Format have?
Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight. It’s based on...
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mramsey1
Feb 28, 2012
The end of Sports Radio as we know it
Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...
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mramsey1
Feb 7, 2012
Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
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