How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
Oct 20, 2011
Is Social Media a Bust for Radio?
Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...
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mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
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mramsey1
Jul 31, 2011
Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
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mramsey1
Jul 20, 2011
Radio is NOT the “Original Social Network”
There are certain things repeated in the radio business more because they are repeated than because they are true. Some things just...
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mramsey1
Jul 14, 2011
Local TV leads the way for Social Media
“Facebook is now the web’s content discovery portal,” writes social TV blog Lost Remote. “The average user spends 6 hours and 36 minutes...
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mramsey1
Jul 12, 2011
Why Should I “Like” You on Facebook?
No, I don’t want you to tell me. I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am...
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mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
Jul 11, 2011
Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
Jun 27, 2011
TV is going Social and Interactive; What about Radio?
It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now). Tablets are built to be...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
Apr 5, 2011
Why Social Sign-in is Radio’s Future
If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a...
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mramsey1
Mar 8, 2011
Guy Kawasaki knows how to make Radio Enchanting
Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time...
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mramsey1
Feb 11, 2011
What Broadcasters still don’t Understand about Social Media
Why do so many of your consumers – real people – play in the social media sandbox? It’s not to share your crap. It’s not to receive your...
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mramsey1
Feb 3, 2011
The Science of Social Media
Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...
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mramsey1
Jan 1, 2011
Don’t Force your Personalities to Blog
It’s the lowest hanging fruit of social media best practices: Let’s get our personalities to blog! Yet what I hear over and over is that...
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mramsey1
Dec 6, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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mramsey1
Nov 3, 2010
Help! My Facebook Fan Page has been Invaded!
What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most,...
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mramsey1
Oct 17, 2010
The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
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mramsey1
Sep 4, 2010
A Facebook Promotion that’s actually about Ratings
From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...
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