Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 2
Yesterday I ran Part 1 of my conversation with one of the world’s best known social media advisors, Chris Brogan. Check that out and...
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mramsey1
Jun 30, 2010
Don’t force your Personalities to be Social Media Wonks
"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
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mramsey1
Apr 6, 2009
Communication is now “Entertainment” – and vice versa
From today's news: This, Netpop said, is changing the face of how entertainment is defined, and giving rise to a new form of leisure...
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mramsey1
Mar 24, 2009
How (not) to use Facebook
Are you on Facebook because you view it as a new way to market your radio station? Well maybe you're missing the point. Here's advice on...
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mramsey1
Jun 25, 2008
Easy steps to turn your radio station into a web widget
A “widget” is a piece of your content that is portable. Your station’s fans “embed” it on their own pages, and every time they do this...
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mramsey1
Apr 30, 2007
Clear Channel goes Social
Here’s more proof that your station is “just the bait” (click for larger view): The radio gypsy is right again. Clear Channel has...
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mramsey1
Nov 22, 2006
The “YouTube Effect”
From Mashable: Analysts have long been saying that YouTube is a gift for the TV networks: now we have the stats to prove it. CBS...
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mramsey1
Sep 29, 2006
What Radio needs to do…
…is the same thing that magazines need to do. In fact, I’ll take this excerpt from MarketingVOX and replace “print” with “radio”:...
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mramsey1
Aug 16, 2006
What you can learn from YouTube and Flickr
I absolutely love this article. Here are the five lessons your station (and your website) can learn from the vast success of YouTube and...
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mramsey1
Aug 1, 2006
The importance of TV to marketers is slipping fast
A new study by Forrester Research that surveyed 133 national advertisers representing almost $20 billion in ad spending found that more...
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mramsey1
Aug 1, 2006
Do your listeners make your TV spots yet?
User-generated advertising – the notion that your audience can make TV spots for you in order to generate buzz and sampling for your...
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mramsey1
Jul 24, 2006
Where MySpace is headed, and what it means to you
Great article in the Hollywood Reporter about Rupert Murdoch’s plan for MySpace.com. Here’s one nugget: What’s next for [Fox Interactive...
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