Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
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mramsey1
Apr 11, 2015
See you at NAB and NMX
This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event,...
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mramsey1
Feb 5, 2015
How to Monetize your Online Radio Streams
Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
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mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
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mramsey1
Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Sep 7, 2013
The Two Critical Opposing Forces Shaping Radio’s Future
“All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
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mramsey1
Jul 25, 2013
How to Beat the New Car Dashboard
All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay…. A flood of new content is coming. Lots of...
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mramsey1
Jul 14, 2013
What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey
Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you...
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mramsey1
Jul 8, 2013
Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener
It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the...
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mramsey1
Jul 7, 2013
Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
May 24, 2013
Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
Apr 28, 2013
Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
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mramsey1
Apr 25, 2013
What’s Your Strategy to Win Consumers’ “Moments of Truth”?
Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase...
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mramsey1
Apr 24, 2013
What Do You Want Consumers to Talk About?
We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her...
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mramsey1
Apr 17, 2013
Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
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