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Pandora’s Future in Your Car
Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
mramsey1
Sep 19, 2018
70 views
3 comments


Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
mramsey1
Jan 11, 2017
6 views
0 comments


And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
mramsey1
Dec 2, 2016
10 views
0 comments


Audio is a Feature, Not an Industry
So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors...
mramsey1
Mar 16, 2016
4 views
0 comments


Radio: The BBC Is Trying to Tell You Something
The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will...
mramsey1
Feb 17, 2016
6 views
0 comments


No AM Radio? Automakers Should Listen To Their Customers
Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because...
mramsey1
Feb 8, 2016
7 views
0 comments


Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
mramsey1
Jan 28, 2015
8 views
0 comments


What Happens When Ariana Grande Conquers America?
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
mramsey1
Nov 11, 2014
2 views
0 comments


Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
mramsey1
Oct 30, 2014
4 views
0 comments


The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
mramsey1
Oct 17, 2014
2 views
0 comments


If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
mramsey1
Oct 8, 2014
4 views
0 comments


How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
mramsey1
Sep 14, 2014
7 views
0 comments


Apple and Google Want the Car Dashboard – Now
Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of...
mramsey1
Feb 3, 2014
5 views
0 comments


Hulu and the Star-Making Future of Radio
I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a...
mramsey1
Jan 6, 2014
4 views
0 comments


Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
mramsey1
Jan 4, 2014
3 views
0 comments


Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1
Nov 2, 2013
2 views
0 comments


Newspaper Lessons in Transformation for Radio Broadcasters
Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of...
mramsey1
Aug 21, 2013
1 view
0 comments


What Radio can learn from ABC TV
A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
mramsey1
May 15, 2013
2 views
0 comments


Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
mramsey1
Apr 25, 2013
1 view
0 comments


Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
mramsey1
Apr 23, 2013
7 views
0 comments
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