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Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
mramsey1
Aug 30, 2012
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How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
mramsey1
Aug 9, 2012
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Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
mramsey1
Jul 23, 2012
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Socializing your Radio Platform
Radio has been (incorrectly) referred to as the “original social network.” But if it’s so social, then why are our platforms so...
mramsey1
Jul 11, 2012
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Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
mramsey1
Jul 9, 2012
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Apple’s New “Podcasts” App – Radio’s Friend or Foe?
Podcasts are emerging from the dungeons of iTunes in their own dedicated app. You can get it yourself here. If you’re a podcast fan,...
mramsey1
Jun 28, 2012
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WMMR’s Bill Weston on Why Personalities Matter
Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance...
mramsey1
Jun 26, 2012
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Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
mramsey1
Jun 19, 2012
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Radio is “Almost Invisible” to the Internet
Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that...
mramsey1
Jun 4, 2012
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Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
mramsey1
May 21, 2012
8 views
1 comment


Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of...
mramsey1
May 14, 2012
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Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
mramsey1
May 8, 2012
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Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
mramsey1
May 2, 2012
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What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
mramsey1
Apr 26, 2012
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Radio, Should You Register Your Listeners Online?
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments...
mramsey1
Apr 16, 2012
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Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
mramsey1
Mar 27, 2012
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Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
mramsey1
Mar 22, 2012
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Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
mramsey1
Mar 5, 2012
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Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
mramsey1
Feb 27, 2012
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Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
mramsey1
Feb 20, 2012
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