What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
Oct 7, 2014
Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
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mramsey1
Sep 11, 2014
Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
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mramsey1
Sep 10, 2014
How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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mramsey1
Aug 19, 2014
How Audio Platforms Can Monetize Content Marketing
This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among...
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mramsey1
Aug 7, 2014
A Remarkable Conversation with Glenn Beck
If you are a regular watcher of CNN’s Reliable Sources, then last weekend you saw the first part of a remarkable interview with the...
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mramsey1
Aug 5, 2014
Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin
If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...
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mramsey1
Jul 31, 2014
Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!
The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a...
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mramsey1
Jul 14, 2014
What Radio Can Learn from a YouTube Star
What’s the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube...
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mramsey1
Jul 7, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
Jun 5, 2014
Images of hivio 2014 – the Audio Future Festival
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas,...
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mramsey1
Apr 28, 2014
hivio 2014 is Breaking Records!
It’s shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just...
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mramsey1
Mar 10, 2014
hivio 2014 – Check Out the Amazing Lineup
Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to...
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mramsey1
Feb 19, 2014
Go Big or Go Home
If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A...
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mramsey1
Jan 4, 2014
Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
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mramsey1
Dec 30, 2013
Radio’s 2014: A New Year – A New Quest
Stop the pity party, broadcasters! It’s a new year! All year long I hear tons of complaints that “radio is not doing this” and “radio is...
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mramsey1
Oct 9, 2013
hivio 2014 – the Audio Future Festival: It’s ON!
It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight...
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