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Radio’s Advertising Spending Forecast – 2015 – 2020
There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
mramsey1
Mar 17, 2016
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How Radio Can Make Money in Mobile
If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where...
mramsey1
Dec 21, 2015
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How to “Fame”
Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A...
mramsey1
Dec 16, 2015
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What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
mramsey1
Dec 11, 2015
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What YOUR Media Brand Can Learn from TheBlaze
What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
mramsey1
Dec 4, 2015
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Why Slacker is Radio’s Best-Kept Secret
How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of...
mramsey1
Nov 19, 2015
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How Spotify’s Data Insights Propel Their Strategy
What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to...
mramsey1
Nov 13, 2015
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The Future of Podcasting – PRX’s Jake Shapiro
What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose...
mramsey1
Nov 5, 2015
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5 Must-Hear Trends in Media and Marketing
5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding...
mramsey1
Nov 2, 2015
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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
mramsey1
Oct 19, 2015
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The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...
mramsey1
Sep 21, 2015
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Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
mramsey1
Sep 11, 2015
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An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!
Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of...
mramsey1
Aug 13, 2015
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How to Master Social Media
How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be...
mramsey1
Aug 4, 2015
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Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
mramsey1
Aug 3, 2015
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How Audio Advertising is Changing
What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...
mramsey1
Jul 23, 2015
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Marilu Henner Loves Radio – and Listeners Love Marilu
What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was...
mramsey1
Jul 13, 2015
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Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
mramsey1
Jul 1, 2015
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Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
mramsey1
Jun 25, 2015
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The Power of Audio – Mark Ramsey @hivio 2015
We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful,...
mramsey1
Jun 15, 2015
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