Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it,...

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...

We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new...

I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to...

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho...

Here’s what YouTube TV really means… And… Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in...

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and...

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...

Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...

How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what...

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...