And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Apr 5, 2012
Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
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mramsey1
Aug 10, 2011
You are not in the “Radio Industry”
A couple years ago, radio industry vets would have scoffed at the idea that a leading broadcaster like Radio One would ever consider...
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mramsey1
Sep 7, 2010
Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
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mramsey1
Aug 12, 2010
Advice to a Radio Copywriter
A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
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mramsey1
Jun 1, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
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