Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...

That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...

A couple years ago, radio industry vets would have scoffed at the idea that a leading broadcaster like Radio One would ever consider...

“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...

One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...