By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...

Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation...

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and...

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...

So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....

What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone...

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of...

We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho...

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...

Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that...

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...

Dear advertisers: Our audience numbers are garbage! And… The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone...

If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...