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Maybe You’re Trying to Monetize the Wrong Thing
“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal? Well, maybe it’s...
mramsey1
Apr 21, 2011
3 views
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How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
mramsey1
Apr 13, 2011
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One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
mramsey1
Apr 2, 2011
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The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
mramsey1
Dec 13, 2010
5 views
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Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
mramsey1
Sep 28, 2010
2 views
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Do Advertisers think Radio is Irrelevant?
That’s the essence of what one of Radio’s leading group heads said to me recently. And that explains radio’s obsession with showcasing...
mramsey1
Aug 24, 2010
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What Radio can learn from the Old Spice Man
Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...
mramsey1
Jul 18, 2010
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Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
mramsey1
Jul 7, 2010
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Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
mramsey1
Jun 30, 2010
4 views
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Ford signals the need to reinvent Radio – are you listening?
Last week Inside Radio featured one of the most important items of the year, and I'm guessing the significance of it evaded many readers:...
mramsey1
Jun 21, 2010
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Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
mramsey1
Jun 1, 2010
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It’s about Effectiveness, not Platforms
One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...
mramsey1
May 24, 2010
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