Maybe You’re Trying to Monetize the Wrong Thing
“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal? Well, maybe it’s...
top of page
Search
mramsey1
Apr 13, 2011
How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
3 views0 comments
mramsey1
Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
3 views0 comments
mramsey1
Dec 12, 2010
The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
4 views0 comments
mramsey1
Sep 28, 2010
Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
2 views0 comments
mramsey1
Aug 24, 2010
Do Advertisers think Radio is Irrelevant?
That’s the essence of what one of Radio’s leading group heads said to me recently. And that explains radio’s obsession with showcasing...
1 view0 comments
mramsey1
Jul 18, 2010
What Radio can learn from the Old Spice Man
Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...
1 view0 comments
mramsey1
Jul 7, 2010
Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
1 view0 comments
mramsey1
Jun 30, 2010
Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
4 views0 comments
mramsey1
Jun 21, 2010
Ford signals the need to reinvent Radio – are you listening?
Last week Inside Radio featured one of the most important items of the year, and I'm guessing the significance of it evaded many readers:...
2 views0 comments
mramsey1
Jun 1, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
5 views0 comments
mramsey1
May 24, 2010
It’s about Effectiveness, not Platforms
One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...
1 view0 comments
bottom of page